Marketing Report — Oracle Company Strategy Analysis

Marketing Report — Oracle Company Strategy Analysis

Please choose a company to analyze its strategic management using the following models:

选择在一个企业进行战略分析,并运用到下面的的模型

Content 内容

1. Company Mission Comparison 企业愿景

2. PEST Analysis 宏观环境分析

3. Company Competitive Advantage Comparison 企业竞争优势

(用到Porter’s five forces model波特五力模型分析行业环境和SWOT发掘两个公司各自的竞争优势)

4. Strategy Comparison 战略分析(可细分为财务战略、市场战略等)

5. Evaluation 评价

Reference

格式要求:

Words between 3000~3200 in English, with Chinese Version back.

1. Use Times New Roman font size 12 and 1.5 line spacing.

2. Please using A4 paper with name on top.

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