Marketing Problem And Case Study Statistical Measurements And Research

Wild Planet

What type of research design options and strategies are leveraged at Wild Planet?

Are they using Exploratory, Descriptive or Causal Research Design techniques? What specific methodologies did you notice in the video?

Is there anything further you would recommend for Wild Planet marketing management to give them the information to further grow their business?

Q2: 200 WORDS


JP Morgan conducted a descriptive research design using a survey. Based on their problem definition, what other research design options would you recommend to help JP Morgan reach their objectives? What informs your answer?

Q3: 500 WORDS

Complete 1 of the 2 Active Research Options outlined here. Submit in Assignments Under Active Research

Active Research Option 1: Holiday Inn: All in the Family

Visit, search the Internet, including social media and your library’s online data-bases, to obtain relevant information. Write a brief summary about the various hotel brands owned by InterContinental Hotels Group (IHG). What type of research would you conduct for determining a coherent marketing strategy for the various hotel brands owned by IHG? As vice president of marketing for IHG, discuss the role that exploratory research and descriptive research can play in determining a coherent marketing strategy for the various hotel brands under the umbrella of IHG.

Active Research Option 2: Wells Fargo: Banking on Online Banking Visit and search the Internet, including social media and your library’s online databases, to obtain information on consumers’ attitudes toward online banking. Wells Fargo Bank would like to determine consumers’ attitudes toward online banking and hopes to repeat this project annually. What type of research design would you implement and why?

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