Formulating Your Brief

Chapter 3: Formulating Your Brief

Summary

In Chapter 3, the author brings a fascinating idea of Formulation of your thoughts in brief and to analyze the context that revolves around the curiosity ad the purpose and eventually concluding with ideas and maps that define the purpose of doing the activity.

The author begins with his fascination of movies – what makes a big movie, the cast involved, technical aspects, background score, set and the need to entertain the audience in a visually pleasing way. Key decisions are to be made for each of these to make it a blockbuster.

Highlights:

The key highlights on the chapter in terms of the activity was the representation of circumstances involved around a big movie – stakeholders and audience; the constraints; consumables – frequency and setting to inculcate the rest; delivery – importance of time and format and the major part was the required resources. All these required skilled labors to assess the data and provide suitable suggestions to bring a visual spectacle to the screens.

Ideas and thoughts:

The key ideas and thoughts while reading the chapter was the unique way of analysis of the author to bring about his point of view.

In conjunction to the above points, the vision was clear through the purpose maps and ideas. The purpose was to present in a way that is appealing through caption, overlays, dialogues and balancing it with values and logic. The lollipop maps provide a key mental visualization analysis. I find that if this can be used elsewhere, it can benefit organizations to make quarterly decisions.

Application:

The concept can be applied and understood when we read the influence and inspiration of visualization explained in the chapter. The author of such vast knowledge gets inspiration and writes books, and we as readers can make use of the quantitative and qualitative variables and can implement it in our daily activities.

The overall concept of delving deep into a plan and to research the key factors and to analyses situations that stimulate the process can be crucial in determining the type of decisions that can be undertaken.

In our workplace, a lot of work goes through tiers and hierarchical models and requires analysis at each stage. The concept of formulating a brief can make sure the owners can keep track Nd govern the activities in suitable fashion that can steer the growth of the organization.

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