Formulating Your Brief

Chapter 3: Formulating Your Brief


In Chapter 3, the author brings a fascinating idea of Formulation of your thoughts in brief and to analyze the context that revolves around the curiosity ad the purpose and eventually concluding with ideas and maps that define the purpose of doing the activity.

The author begins with his fascination of movies – what makes a big movie, the cast involved, technical aspects, background score, set and the need to entertain the audience in a visually pleasing way. Key decisions are to be made for each of these to make it a blockbuster.


The key highlights on the chapter in terms of the activity was the representation of circumstances involved around a big movie – stakeholders and audience; the constraints; consumables – frequency and setting to inculcate the rest; delivery – importance of time and format and the major part was the required resources. All these required skilled labors to assess the data and provide suitable suggestions to bring a visual spectacle to the screens.

Ideas and thoughts:

The key ideas and thoughts while reading the chapter was the unique way of analysis of the author to bring about his point of view.

In conjunction to the above points, the vision was clear through the purpose maps and ideas. The purpose was to present in a way that is appealing through caption, overlays, dialogues and balancing it with values and logic. The lollipop maps provide a key mental visualization analysis. I find that if this can be used elsewhere, it can benefit organizations to make quarterly decisions.


The concept can be applied and understood when we read the influence and inspiration of visualization explained in the chapter. The author of such vast knowledge gets inspiration and writes books, and we as readers can make use of the quantitative and qualitative variables and can implement it in our daily activities.

The overall concept of delving deep into a plan and to research the key factors and to analyses situations that stimulate the process can be crucial in determining the type of decisions that can be undertaken.

In our workplace, a lot of work goes through tiers and hierarchical models and requires analysis at each stage. The concept of formulating a brief can make sure the owners can keep track Nd govern the activities in suitable fashion that can steer the growth of the organization.

Order a Unique Copy of this Paper

Essay Creek is an academic writing service provided to you by, a London-based company.

  • Experience
    Helping students successfully for 11 years.
  • Confidentiality & Security
    Be sure your information will be kept confidential due to our secure service.
  • Quality & Reliability
    8.5 out of 10 average quality score according to our customers' feedback. 97.45% of orders delivered on time.
  • Versatility
    478 active writers in 68 disciplines.
  • 100% money back guarantee
    You can always request a refund if you are not satisfied with the result.

Read more about us

Our team of writers is comprised of people with necessary academic writing skills and experience in various fields of study.

  • Skilled writers only
    We carefully choose writers to employ, paying attention to their skills and abilities.
  • Competence
    Your order will be assigned to a competent writer who specializes in your field of study.
  • In-depth knowledge
    Our writers know both peculiarities of academic writing and paper formatting rules.
  • Motivation
    We keep updated on results our writers show, motivating them to constantly improve their performance.

Read more about our writers

  • Testimonials
    Our clients' testimonials prove we're doing everything right.

Check for yourself

  • Sample essays
    The best way to understand how well our writers do their work is to view sample essays written by them.

View samples

  • Our Free Essay Tools
    Even more opportunities to improve your academic papers.

Bibliography Generator
Words to Pages Converter
Words to Minutes Converter
College GPA Calculator
Thesis statement generator