1)what are the consumer’s sentiment on ethically sourced product and services?.
2) Are consumer sentiment to ethically sourced product and service aligned with their purchasing behaviour
Student’s Name
University
Course
Professor
Date
People don’t buy for logical reasons; they buy for emotional reasons. Ethical consumer behavior refers to the conscious decision-making process of individuals when purchasing goods or services, taking into consideration the impact that their choices may have on society, the environment, and other stakeholders (Kim et al., 2018). This behavior is a growing trend as consumers are becoming increasingly aware of the ethical, environmental and social issues surrounding the products they buy and the companies they buy them from. According to Kim et al. (2018), one of the driving forces behind ethical consumer behavior is the desire to make a positive impact in the world. Consumers are increasingly aware of the social and environmental consequences of their purchasing decisions and are looking for ways to support companies that align with their values. For example, consumers may purchase products made from sustainable materials or companies that firmly commit to environmental protection and social responsibility. Another reason for the growth of ethical consumer behavior is increased transparency and information (Kim et al., 2018). With the rise of the internet and social media, consumers now have access to vast information about the products they buy and the companies that produce them. This information makes it easier for consumers to make informed decisions about the products they buy and the companies they support. Consumers can now research companies’ sustainability practices, labor standards, and environmental impact and make choices that align with their values. This paper discusses how consumers’ sentiment on ethically sourced products and services aligns with their purchasing behavior by increased awareness of consumer behavior’s social and environmental impact, the recognition of the interconnection between consumer behavior and wider societal issues, and the growing popularity of environmentally friendly and socially conscious products and services.
One of the main drivers of consumer sentiment towards ethically sourced products and services is increased awareness of consumer behavior’s social and environmental impact. Consumers have become more aware of the effects of their purchasing decisions and are looking for ways to support companies and initiatives that align with their values and beliefs. According to Hieley et al. (2020), ethically sourced products and services are produced socially and environmentally responsibly, considering the well-being of all stakeholders. According to Healy et al. (2020), one of the main way’s consumers are becoming more aware of the impact of their purchasing decisions is through increased access to information and transparency. With the rise of social media and the internet, consumers now have access to vast information about the products they buy and the companies that produce them. This information allows consumers to research companies’ sustainability practices, labor standards, and environmental impact and make informed decisions about the products they buy and the companies they support. Healy et al. (2020) also stated that another factor contributing to increased awareness of consumer behavior’s social and environmental impact is the growing recognition of the interconnection between consumer behavior and broader societal issues. Consumers are becoming more aware of their role in shaping the world around them and are looking for ways to use their purchasing power to make a positive impact. Ethically sourced products and services provide a tangible way for consumers to support companies and initiatives that align with their values and beliefs. Thus, one of the main drivers of consumer sentiment towards ethically sourced products and services is increased awareness of consumer behavior’s social and environmental impact.
Another factor influencing consumer sentiment towards ethically sourced products and services is the recognition of the interconnection between consumer behavior and wider societal issues. In recent years, consumers have become more aware of the impact of their purchasing decisions. They are looking for ways to support companies and initiatives that align with their values and beliefs. According to Sun (2020), one of the key way’s consumers recognize the interconnection between their purchasing decisions and wider societal issues is through increased access to information and transparency. With the rise of social media and the internet, consumers now have access to vast information about the products they buy and the companies that produce them. This information allows consumers to research companies’ sustainability practices, labor standards, and environmental impact and make informed decisions about the products they buy and the companies they support. Sun (2020) also stated that another factor contributing to the recognition of the interconnection between consumer behavior and wider societal issues is the growing awareness of consumers’ role in shaping the world around them. Consumers are becoming more aware of the power of their purchasing decisions and are looking for ways to use their purchasing power to make a positive impact. Ethically sourced products and services provide a tangible way for consumers to support companies and initiatives that align with their values and beliefs. Thus, another factor influencing consumer sentiment towards ethically sourced products and services is the recognition of the interconnection between consumer behavior and wider societal issues.
Another factor influencing consumer sentiment toward ethically sourced products and services that aligns with purchasing behavior is the growing popularity of environmentally friendly and socially conscious products and services. According to Byrd et al. (2021), this popularity reflects a more significant shift toward sustainable and socially responsible consumption. It is driven by several factors, including increased awareness of the impact of consumer behavior on the environment and wider society, recognition of the interconnection between consumer behavior and societal issues, and the growth of the sustainable and socially responsible business sector. Consumers are becoming more aware of the impact of their purchasing decisions on the environment and are looking for ways to reduce their carbon footprint and support environmentally sustainable practices (Byrd et al., 2021). Ethically sourced products and services, which are produced in a socially and environmentally responsible manner, provide a tangible way for consumers to support companies and initiatives that align with their values and beliefs. The growing popularity of environmentally friendly and socially conscious products and services also reflects a recognition of the interconnection between consumer behavior and wider societal issues. Consumers are becoming more aware of the power of their purchasing decisions and are looking for ways to use their purchasing power to make a positive impact. Thus, consumer sentiment towards ethically sourced products and services aligns with purchasing behavior through the growing popularity of environmentally friendly and socially conscious products and services.
In conclusion, ethical consumer behavior is a growing trend reflecting a desire to impact the world positively. Increased awareness of consumer behavior’s social and environmental impact is one of the main drivers of consumer sentiment toward ethically sourced products and services. Recognizing the interconnection between consumer behavior and wider societal issues is another main driver of consumer sentiment towards ethically sourced products and services. Consumers are becoming more aware of the impact of their purchasing decisions and are looking for ways to support companies and initiatives that align with their values and beliefs. The growing popularity of environmentally friendly and socially conscious products and services is another main driver of consumer sentiment towards ethically sourced products and services. As consumers become more aware of the impact of their purchasing decisions and the interconnection between consumer behavior and wider societal issues, the popularity of environmentally friendly and socially conscious products and services will likely continue to grow, influencing consumer sentiment and purchasing behavior. With increased information and transparency, consumers make informed choices about the products they buy and the companies they support.
Byrd, K., & Su, J. (2021). Investigating consumer behavior for environmental, sustainable, and social apparel. International Journal of Clothing Science and Technology, 33(3), 336-352.
Healy, J., Pekarek, A., & Vromen, A. (2020). Skeptics or supporters? Consumers’ views of work in the gig economy. New Technology, Work and Employment, 35(1), 1-19.
Kim, L., DeLong, J. B., Pouzo, D., & Eom, K. S. (2018). Incentives, Demographics, and Biases of Ethical Consumption: Observation of Modern Ethical Consumers.
Sun, W. (2020). Toward a theory of ethical consumer intention formation: Re-extending the theory of planned behavior. AMS Review, 10(3-4), 260-278.