BUS 475 Quiz 10

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  1. What percentage of AT&T’s procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?
  2. Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?
  3. Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?
  4. Foreign-owned corporations use foundations:
  5. Which company donates 5 percent of its branches or stores’ total sales revenue to a worthy local nonprofit organization three days a year?
  6. Another term for corporate giving is corporate:
  7. The term civic engagement describes:
  8. Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?
  9. Habitat for Humanity is considered a:
  10. Which region received the most U.S. international charitable contributions in 2011?
  11. According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company’s competitiveness?
  12. As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:
  13. Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?
  14. The share of all giving made up by in-kind contributions of products and services has been:
  15. What company gives all of its earnings to charity?
  16. The Ad Council’s inaugural campaign slogan was:
  17. The International Public Relations Association was founded in:
  18. According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
  19. A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):
  20. Who warned, “Advertisements contain the only truth to be relied on in a newspaper?”
  21. In 2011 Facebook and Time Warner joined forces to create this program against bullying
  22. In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
  23. The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
  24. The “WE AGREE” campaign was an image advertisement about what?
  25. Scenario-based press releases, key discussion points, and procedures to activate the organization’s website are all part of which step in an effective crisis management plan?
  26. A critical function of the public relations manager is:
  27. Crises are:
  28. In 1889, the first public relations department was created by:
  29. A 2011 Pew Research Center and Knight Foundation report confirmed that this medium remained the major source of weather, traffic and breaking news for consumers?
  30. Global businesses that have extended their public relations strategies globally should:

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