book Discusses the elements of good blogs and what it takes to be a good blogger.
“Blogs are difficult and expensive to maintain. They require new and updated information, which takes work and sustained effort. They require new and updated information, which takes work and sustained effort. Not many people have the mental or physical stamina for this effort.
As with almost anything else on the Web, information is more valuable than opinion. A good blog can be entertaining with good writing , but information builds audiences.
The best blogs look outward, not inward. That is, successful bloggers–those who build and sustain an audience–not only create original content but also point to other good content on the Web. Linking is part of the formula for a good blog.
Engagement builds an audience.”