Brand Awareness Questions

MKT 310 Responses

Reis Bailey

1) Unbundling actually helps marketers by allowing them to have more brand awareness, customers know what they like and don’t like and this allows them to only pay for the things that they like and not have all the clutter like in the bigger bundles.

2)  One concept is the idea of cable tv unlike network tv users must pay for cable. This allows shows like RFD to be a reality. As people are paying for a bundle it allows for shows of all forms. Another concept is prime time.  Something that gets a prime time spot is the most popular show and this is where the ad cost the most. Every network has a prime time, even RFD. this is most likely where they would but the bigger ads like John Deer or Ram because prime time has the most viewers.

Kelsey Leja

1. “Unbundling” helps marketers use cable channels as a communications tool by making the market smaller. With fewer people having access to these channels, there is a greater percentage of people that have the channel are actually watching the content provided by the channel. This would allow marketers to focus on the specific audiences that watch these channels to advertise to these markets, as people who like watching cooking channels and are willing to pay specifically to watch these channels are way more likely to purchase the cooking-related products that may be advertised on the channel.

2. When many people are watching television, they often perform an action called Zapping, which is the act of flipping to another channel when commercials come on. This can be a huge problem for marketers, as some people would miss many of the advertisements that have been geared towards viewers on a specific channel. With providers like Netflix and Hulu becoming more popular as they provide many of the benefits “unbundling” provides, viewers do not have the option of flipping to different content if a commercial comes on, which allows marketers to get their messages across to more viewers.

In traditional television programming, many advertisements are planned around the types of shows that are being broadcast, in which those are often scheduled by the dayparts of television programming. These dayparts are usually broken up into Daytime, Fringe Time, and Prime Time. Each of these sections has different demographics based on the types of shows that are on during these times, which can be very helpful for marketers trying to figure out when they want to show advertisements for their products and services. With many people “cutting the cord” and having DVRs to record their programs, this concept is no longer as relevant as it once was in the past.

Order a Unique Copy of this Paper

Essay Creek is an academic writing service provided to you by, a London-based company.

  • Experience
    Helping students successfully for 11 years.
  • Confidentiality & Security
    Be sure your information will be kept confidential due to our secure service.
  • Quality & Reliability
    8.5 out of 10 average quality score according to our customers' feedback. 97.45% of orders delivered on time.
  • Versatility
    478 active writers in 68 disciplines.
  • 100% money back guarantee
    You can always request a refund if you are not satisfied with the result.

Read more about us

Our team of writers is comprised of people with necessary academic writing skills and experience in various fields of study.

  • Skilled writers only
    We carefully choose writers to employ, paying attention to their skills and abilities.
  • Competence
    Your order will be assigned to a competent writer who specializes in your field of study.
  • In-depth knowledge
    Our writers know both peculiarities of academic writing and paper formatting rules.
  • Motivation
    We keep updated on results our writers show, motivating them to constantly improve their performance.

Read more about our writers

  • Testimonials
    Our clients' testimonials prove we're doing everything right.

Check for yourself

  • Sample essays
    The best way to understand how well our writers do their work is to view sample essays written by them.

View samples

  • Our Free Essay Tools
    Even more opportunities to improve your academic papers.

Bibliography Generator
Words to Pages Converter
Words to Minutes Converter
College GPA Calculator
Thesis statement generator