Read the Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain Case Study in the

Simchi-Levi et al. text.


Submit a response to each of the end-of-case discussion questions. Each

question must be answered thoroughly, and responses must be supported by the concepts

introduced in the Learn materials. Each question/answer must be delineated under a heading in

current APA format. Include a title page and reference page also in current APA format.

Incorporate a minimum of 5 peer-reviewed sources with at least 1 source per question.


Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.


End of case Discussion Questions:

What is a push strategy? A pull strategy? A push–pull strategy? How would you characterize Dell’s supply chain strategy?


When should the firm use push? pull? or push–pull? What are the key drivers when selecting the appropriate strategy?


What does it take to implement a push–pull strategy? What is the impact? What would it cost?


What is the impact of the Internet on the supply chain strategy employed by the traditional retailers and the online stores? In particular, what is the impact on distribution and fulfillment strategies?

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