For this Portfolio Project Option, you will act as an employee in a large company that develops and distributes men’s and women’s personal care products. The company has developed a new product line, and you have been asked to lead a marketing team in launching the new line. Explain how you would lead the team through this task. What would your first steps be? How would you help your team be successful? In explaining your approach, be sure to address the following:
For example, how would you motivate your team? How would you make decisions and solve problems? What would you do when conflict arises? How would you address power, political behaviors, and the ethics of the team? How would you manage the overall performance of the team?
Your completed assignment must adhere to the following parameters: